History of Conde Naste Essay Example | Topics and Well Written Essays - 1750 words

History of Conde Naste - Essay Example Here, in this paper a well known company named Conde Nast’s marketing strategies and business model is to be discussed so as to analyze its market position. This paper helps in identifying the strengths and weaknesses as well as opportunities and threats of the company, particularly in dealing with changing market environment, competition and digital development as business models. The founder of Conde Nast Publication (CNP) was Conde Montrose Nast. This company was established in the year 1907 by him, which is now a part of the Advanced Publication. It is also a renowned name in the industry of journalism and magazine of America along with other developed countries as well. Now-a-days this magazine empire is owned by Si Newhouse Jr. and goes by the name of Conde Nast. With over 30 prestigious magazines under its umbrella, including the titles of Fairchild Publications, the organization is one of the best known magazine conglomerates in the world. The company is particularly well known for its fashion magazines. The organization has also established a mark for its impressive headquarters and well designed cafeteria (Conde Nast, â€Å"Conde Nast home†). Conde Nast is the parent company to some of the globally renowned glossy magazines. It incorporates every specialized magazine, straddling topics as diverse as sports, architecture, gourmet cuisine, travel, literature, fashion, social life and observations, home decoration and popular culture. By the 1990s, the organization accommodated more than thirteen high profile magazines including Architectural Digest, Vanity Fair, Vogue, Street and Smiths Sports Group, Interest in House & Garden, Glamour, Mademoiselle, Brides, Self, Gentlemens Quarterly, Gourmet, Bon Appà ©tit, Condà © Nasts Traveller, Details, and Allure. It even developed a plan of introducing online internet based publications and magazines. Earlier, in 1909 the famous magazine Vogue